Adobe Campaigns & Association to Google AdWords

Question: “How do we get Adobe conversion data (Campaigns) associated to Google AdWords”?

Answer: This answer has multiple elements and not one answered with a one liner. Google Gclid’s is the start.

To save you the time of having to parse both the Adobe Blogs & Google AdWord blog, I’ll put the steps you’ll need to get this working.

1. Starting with Google Adwords, you’ll need to ensure a function called Auto-Tagging is enabled within Google AdWords
2. Next, we need to start capturing the Gclid into Adobe Analytics. This will need to be done alongside your Campaign variable within the getQueryParam. I’ve included a excerpt below for you and or your developers:
 
s.campaign=s.getQueryParam(‘cid’); 
     if (!s.campaign) {   
     s.campaign=s.getQueryParam(‘gclid’);  
     if (!s.campaign) {           
     s.campaign=s.getQueryParam(‘utm_source,utm_medium,utm_term,utm_content,utm_name’,’|’);   
     } } 

3. This will require SAINT classifications once the data does start to show within Adobe Analytics (Tracking Code report). With Saint, we will be able to associate the data into it’s proper groupings.

More to come…